Hi! I’m Taryn, a writer and communications strategist in Atlanta. I get excited about calendars, cupcakes and short-form writing.
As a digital native, I know what it takes to reach people. Getting the attention of a modern audience requires you to be a good writer, but also a great editor. You need to be able to boil a big point down into blog posts, emails and tweets.
Luckily, I’m a writer with a flair for the short and punchy.
What I Do
I graduated from the University of Florida with a B.S. in Journalism. Since then, I’ve been honing my skills at building content and developing communications strategies for different media across a wide range of industries. I get to blog, tweet, like, pin and partake in internet adventures for a living, and for fun.
By day, I work on the employee engagement team at U.S. Bank as a Communications Manager and Graphic Designer. I shape the brand and message of the bank’s most important internal communications initiative, The Best in US, a robust appreciation program designed to make sure the people who work here love what they do. There’s no typical day for me at U.S. Bank; some things I might find on my to-do list are designing animated eCards, coordinating our website’s editorial calendar, laying out a brand guideline stylebook, or putting together a communications plan for a new project launch. It’s a hybrid role that keeps me on my toes.
As a side gig, I’m a lifestyle writer, working with publications and brands to tell stories, showcase trends, build community, and share opinions. I’ve been a contributing editor to the popular home and design blog Apartment Therapy since 2008, and I’ve seen the site grow to a unique readership of 8 million each month. In 2011, I started my own personal blog, Formal Fringe, which has gotten a fair share of attention in today’s crowded blogosphere and certainly helped me refine my voice and try on some new hats (like building recipes as a food writer). It’s all in the name of passion and growth.
I call Atlanta home, where I live in a third-floor apartment with my sports-obsessed husband and a rambunctious Boston Terrier named Bacon.
Jezebel’s Tweet Elite, September 2014
Apartment Therapy: My Tech Top 10 (2012, 2011, 2010)
Sweet on St. Patrick’s Day, quoted by People alongside a featured recipe
Ultimate Southern Burlap Finalist, Southern Weddings
DIY We Love: Apothecary Bottle Gift, Bridal Guide
10 Crazy Sweet and Savory Waffle Recipes, Bon Appétit
17 Must-Try Mason Jar Food and Drinks, Redbook
15 DIY Pumpkin Decorating Ideas You’ll Love, The Nest
The Nightmare Before Christmas Birthday Dessert Bar, Offbeat Families
Pucker Up for These Lovely Lemonade Recipes, Yummly
How-to: Gumball Necklaces, Make:
Taryn Fiol Williford